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The General Data Protection Regulation (GDPR) is part of a collection of reforms made for citizens of the European Economic Area (EU), which includes the entire European Union plus a few more countries.

It is designed to provide each person with greater control over their personal information.


In the simplest terms, the GDPR means that we will abide by the highest standards in terms of keeping any privately disclosed data.

We hope it goes without saying that we will only use the information that we collect about you lawfully and in accordance with the EU GDPR. Above and beyond that, we endeavor to use this information in a way that benefits you as a user.

When we ask you to provide information by which you can be identified when using this website, you can be assured that it will only be used in accordance with our privacy policy.

To be clear, our privacy policy is the definitive document with regard to what we do with data, but this companion piece is intended to explain in plain English what we do and don’t do with data.

Our privacy policy will change from time to time. Please check back periodically for updates (you’ll see a “last updated” date).


We will never collect sensitive information about you without your explicit consent. By “sensitive information” we mean details like:

  • Your name
  • Your email address
  • Your phone number

We do use cookies to collect non-sensitive information about your use of the site. This is standard on almost any website nowadays and allows us to understand how visitors use the site: which pages are most popular, which bits don’t work and so on.


We do not sell, rent or share email addresses, and we never will. We will only share personal information when required by law (eg, if subpoenaed to do so).

We only send you promotional emails if you have explicitly opted-in.

We will only pass your data on to third parties if you have explicitly agreed that we do so, or if we are subcontracting something you might reasonably expect us to — like using Google Analytics or Aweber.

See our legal document, PRIVACY AND COOKIES POLICY, for the specific third parties that we share data. None of it is unusual, and most of it is partners who provide services for us like hosting and ad presentation.

The reason we collect information like email addresses is to provide you with information you explicitly ask for. For example, we need some personal details to do the following: improve our service, provide technical support, send out user-requested newsletters, and so on.

We use non-identifying and aggregate information to better design our website and to share with advertisers.

For example, we may tell an advertiser that X number of individuals visited a certain area on our website. Or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals.

Your IP Address

We use your IP address for many reasons, such as:

  • To gather traffic and user data using Google Analytics
  • To customize your user experience (eg, we show you pricing in your local currency)


Our website contains links to other websites. We do not have any control over the content or behavior of external websites, so cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. External sites are not governed by this privacy statement, so you should check their privacy policies.


Just as we care about our own information security, we care about yours. We make every reasonable effort to keep your data safe.

Note: you may change your account settings on your social networks to prevent both us and third parties seeing information in relation to you. Here are links to the privacy settings for the two most important sites people visit:


Information provided when signing up for our newsletter is suppressed as soon as you unsubscribe. Other information is deleted when you request it.

The only data we keep indefinitely is publicly available data and technical data we’ve collected (such as analytics) — mostly non-personally identifiable information.


A cookie is a small file that asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps us do things like analyze web traffic or display your local currency to you.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

Cookies may also be served to you via third-party advertisers. Note that this policy does not apply to them.

If you do not want cookies served to you, you can disable them by changing the settings on your browser.

We use cookies in the following ways:

  • Performance: these help you navigate and enhance your use of the website, as well as helping to support graphic and video features.
  • Google Analytics: these help us to see how non-identifiable people use our site so that we can make improvements to the site. See Google Analytics for more information and how to opt out.
  • Other Analytics: similar to Google Analytics, you can learn more at Hotjar and VWO.
  • Advertising: we display ads using Google Adsense and Newor Media, both of which add cookies.


We are happy to provide you with any information we have about you, have it changed, or removed – simply contact us.


If you have any questions or concerns about our privacy policy, please contact us.


  • Please be precise. The more specific you are, the more likely we can provide what you are looking for.
  • We aim to answer 99% of questions in our privacy policy. What did we forget?